Aditi has lived and worked in Hyderabad, Ahmedabad and Delhi – cities that have a rich history and synergetic culture. She loves things hand made and is constantly exploring ways to make space for crafts in our modern lives. She believes in creating products with a soul, products that are powerful antidotes to the big hollow brands of commerce.
As a child she loved making things and working with her hands. She studied fine arts – sculpture and then specialized in furniture design at NID. She then worked for various NGOs and private organization in the crafts sector giving her the opportunity to explore the length and breadth of the country. She has also curated Indian crafts exhibitions for events in London, Frankfurt and Sri Lanka and was shortlisted for the Young Creative Entrepreneur award last year.
One of the primary product in Pure Ghee Designs range is the limited edition bag made from traditional textiles. During her travels Aditi was fascinated with the sheer variety and beauty of traditional Indian Textiles. The bags are a celebration of the Indian design aesthetic whether it is fabric from fourth and fifth generation crafts people in Bhuj or kitschy lungis from streets of Hyderabad and Cochin. Every bag has a story to tell. Pure Ghee bags focuses as much about finishing, detailing and quality as they do about aesthetics.